our Big Ideas in an easily
shareable way possible.
To become the
go-to-agency for all
things youth culture.
The term ‘fresh’ refers to something ‘not previously known or used / new or different’ while the AF abbreviation is an urban colloquial term used to emphasize highlight how ‘fresh / cool’ it is.
Fresh ideas backed by the freshest market research. We are the go-to agency for all things dope! We are Fresh AF!
As a youth specialist marketing digital agency, we offer brands dedicated, full-service marketing campaigns from concept creation through to content marketing, and everything in-between.
The South African youth market is a complex space for brands to understand and navigate and we make it our mission to help you traverse this forever changing universe.
Our unprecedented knowledge and experience within the South African youth market guide our creative and advertising approach, allowing us to create bespoke campaigns for brands.
We do the heavy-lifting for you – from conceptualising to production to execution giving you the freedom to focus on the over-all direction of the brand. Our creative solution, whilst out-of- this-world, is backed by freshest market data.
We all know that content is king. Which is why it is central to what we do. We help brands craft, ideate and develop fully integrated content marketing strategies that solves business problems.
Influencers are all the rage when it comes to youth marketing. We can help your brand vet, source and manage influencers that are relevant to your campaign and target audience.