About
us


01

About


Big idea

Succinctly capturing
our Big Ideas in an easily
understandable and
shareable way possible.

Mission

To become the
African powerhouse
go-to-agency for all
things culture.

The term ‘fresh’ refers to something ‘not previously known or used / new or different’ while the AF abbreviation is an urban colloquial term used to emphasize highlight how ‘fresh / cool’ it is.


Welcome to Fresh AF, where innovation, creativity, and market expertise converge to deliver unparalleled marketing solutions and unforgettable experiential events tailored to culture. As one of the leading culture marketing specialist agencies, we are committed to helping brands conquer the intricate landscape of the South African market. With our fresh ideas, backed by the latest market research, we bring you nothing short of excellence in every campaign we craft.



02

In-house
platforms

In addition to our marketing prowess, we own independent digital publishing media platforms an in-house culture specialist research agency.


A mouth-piece for urban youth culture keeping them up to date with the latest social happenings in fashion, music and arts.
A mouth-piece for urban youth culture keeping them up to date with the latest social happenings in fashion, music and arts.

04

Clients

We've worked with varied clients ranging from SoEs to blue-chip private sector businesses.