About
us

01

About

Big idea

Succinctly capturing
our Big Ideas in an easily
understandable and
shareable way possible.

Mission

To become the
African powerhouse
go-to-agency for all
things youth culture.

The term ‘fresh’ refers to something ‘not previously known or used / new or different’ while the AF abbreviation is an urban colloquial term used to emphasize highlight how ‘fresh / cool’ it is.

Fresh ideas backed by the freshest market research. We are the go-to agency for all things dope! We are Fresh AF!

As a youth specialist marketing digital agency, we offer brands dedicated, full-service marketing campaigns from concept creation through to content marketing, and everything in-between.

02

In-house
platforms

In addition, we own independent digital publishing media platforms and an in-house youth specialist research agency.

Zkhiphani

A mouth-piece for urban youth culture keeping them up to date with the latest social happenings in fashion, music and arts.

Mgosi

New digital platform that serves South Africans with the freshest and trendiest exclusive celebrity news.

SA Creatives

A creative network which aims to inspire and keep creatives up to date with the latest industry news.

03

Fresh AF is part of the Avatar Agency Group and have built up an unprecedented knowledge and experience within the youth market.

As youth culture connoisseurs backed by over 12 years’ experience, we do all the heavy lifting, management and organisation of running a nationwide youth campaign so that your brand reaps the tangible results and rewards.