01

About


Big idea

Succinctly capturing
our Big Ideas in an easily
understandable and
shareable way possible.

Mission

To become the
African powerhouse
go-to-agency for all
things youth culture.

The term ‘fresh’ refers to something ‘not previously known or used / new or different’ while the AF abbreviation is an urban colloquial term used to emphasize highlight how ‘fresh / cool’ it is.


Fresh ideas backed by the freshest market research. We are the go-to agency for all things dope! We are Fresh AF!

As a youth specialist marketing digital agency, we offer brands dedicated, full-service marketing campaigns from concept creation through to content marketing, and everything in-between.


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02

Work

The South African youth market is a complex space for brands to understand and navigate and we make it our mission to help you traverse this forever changing universe.



03

Offer

Our unprecedented knowledge and experience within the South African youth market guide our creative and advertising approach, allowing us to create bespoke campaigns for brands.



04

In-house
platforms

In addition, we own independent digital publishing media platforms and an in-house youth specialist research agency.



05

Clients

We've worked with varied clients ranging from SoEs to blue-chip private sector businesses.