KFC Treats – Ziphathe Grand
05/09/2022DJI DAY – An Experience Built Around Celebrating Creatives, Creators and Tech Innovation
15/06/2023Hi-Tec
Nov 2022
Heritage Collection pop-up
The Brief
Founded in 1974, Hi-Tech is traditionally known for creating outdoor footwear, apparel, and accessories with a rich heritage of getting the world outside.
How does the brand start becoming relatable to an emerging youth South African market using art as a passion point?
The Idea
Create an exciting experiential pop-up event to launch Hi-Tec’s Heritage Collection in collaboration with one of the industry best artist-illustrator, Stylist collaborator, prominent featured talent DJs, and special invited guest and media.
The event was strategically positioned to Leverage on the culture of 1st Thursdays and allow Hi-Tech to leverage on the content created at the experience as well as the extended talent collaboration reach + Media.