KFC Treats – Ziphathe Grand
DJI DAY – An Experience Built Around Celebrating Creatives, Creators and Tech Innovation


Nov 2022

The Brief

Founded in 1974, Hi-Tech is traditionally known for creating outdoor footwear, apparel, and accessories with a rich heritage of getting the world outside.

How does the brand start becoming relatable to an emerging youth South African market using art as a passion point?

The Idea

Create an exciting experiential pop-up event to launch Hi-Tec’s Heritage Collection in collaboration with one of the industry best artist-illustrator, Stylist collaborator, prominent featured talent DJs, and special invited guest and media.

The event was strategically positioned to Leverage on the culture of 1st Thursdays and allow Hi-Tech to leverage on the content created at the experience as well as the extended talent collaboration reach + Media.