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BudX Ultra Case Study

Dec 2019

The Brief

Budweiser needed to amplify and bring to life their partnership with Ultra Music Festival 2020 on digital platforms while building resonance for the brand to 18-24 Year old house music enthusiasts.

The Idea

Fresh AF proposed 'Budweiser King Of The Decks', a DJ Search Competition to help amplify the campaign on digital and select an ultimate winner who would be crowned and as King and get an opportunity to play at Ultra Main Stage.

Online Drive

Use Zkhiphani as lead publisher including other recommended culture plugs / digital publishers and influencers to help drive and amplify the campaign.

Desired Results

Create talk-ability around the campaign on digital with the objective of building relevance for Budweiser within the South African youth culture space.